When searching for something specific, try using quotes to minimize the guesswork for Google search. When you put your search parameters in quotes, it tells the search engine to search for the whole phrase.
Google Tips Tricks, (utilizing search engine)
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Sometimes you may find yourself searching for a word with an ambiguous meaning. An example is Mustang. When you Google search for Mustang, you may get results for both the car made by Ford or the horse. If you want to cut one out, use the hyphen to tell the engine to ignore content with one of the other. See the example below.
If you need some help with your searches, consider the following tips and tricks for getting the most out of Google, the most popular search engine on the planet, with about 86 percent market share. Many of these search suggestions will work for other solutions, too, like Bing, Yahoo!, DuckDuckGo, Ecosia and more, but they might require a little trial and error.
If broadly worded searches, such as "car classifieds," yield too many results, try more specific words to find what you want: "used car classifieds," "Corvette classifieds," "Chicago used cars" or "used cars classifieds Chicago BMW." Choose your words carefully to narrow down your search and to save you time, regardless of the search engine you are using.
You can also add a plus (+) sign to tell the search engine that specific words must be present in the search results and not to show you results that don't have it. For example, you can type "Christmas sweaters +trees" (without quote marks) if you want to see only Christmas sweaters with trees on them.
If you want to search a certain sequence of words together, use quotation marks on the outside of the phrase. An example is the 2021 movie Godzilla vs. Kong. Without quotations on each end of the title, a search engine would independently search for websites containing the words "Godzilla" and/or "Kong," in any order.
After you do a web search for, say, "vaccination passports" (without quote marks), you can click tabs at the top of the screen marked for Websites, News, Images, Videos, Shopping, Maps and more. Google and some other search engines also have advanced photo search features.
For all major search engines, type in the word or phrase and then add @ in front of the platform you'd like to search. For example: "politics @twitter" or "beach photography @instagram" (without quote marks).
Even if you use Google multiple times a day, there's probably a lot you don't know about the search engine. If you've ever struggled to get the results you want, or just want to know a few inside tricks, the tips below will improve your Googling skills.
Add site: to search a single website: If you want results from one specific website, use site: followed directly by the site URL you wish to use. You must include the site's domain, e.g. Google Photos tips site:pcmag.com, and not Google Photos tips site:pcmag.
If you own, manage, monetize, or promote online content via Google Search, this guide is meant for you. You might be the owner of a growing and thriving business, the website owner of a dozen sites, the SEO specialist in a web agency or a DIY SEO expert passionate about the mechanics of Search: this guide is meant for you. If you're interested in having a complete overview of the basics of SEO according to our best practices, you are indeed in the right place. This guide won't provide any secrets that'll automatically rank your site first in Google (sorry!), but following the best practices will hopefully make it easier for search engines to crawl, index, and understand your content.
Search engine optimization (SEO) is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site's user experience and performance in organic search results. You're likely already familiar with many of the topics in this guide, because they're essential ingredients for any web page, but you may not be making the most out of them.
You should build a website to benefit your users, and gear any optimization toward making the user experience better. One of those users is a search engine, which helps other users discover your content. SEO is about helping search engines understand and present content. Your site may be smaller or larger than our example site and offer vastly different content, but the optimization topics in this guide apply to sites of all sizes and types. We hope our guide gives you some fresh ideas on how to improve your website, and we'd love to hear your questions, feedback, and success stories in the Google Search Central Help Community.
Google is a fully automated search engine that uses web crawlers to explore the web constantly, looking for sites to add to our index; you usually don't even need to do anything except post your site on the web. In fact, the vast majority of sites listed in our results aren't manually submitted for inclusion, but found and added automatically when we crawl the web. Learn how Google discovers, crawls, and serves web pages.
An SEO expert is someone trained to improve your visibility on search engines. By following this guide, you'll learn enough to be well on your way to an optimized site. In addition to that, you may want to consider hiring an SEO professional that can help you audit your pages.
Before beginning your search for an SEO, it's a great idea to become an educated consumer and get familiar with how search engines work. We recommend going through the entirety of this guide and specifically these resources:
If you're thinking about hiring an SEO, the earlier the better. A great time to hire is when you're considering a site redesign, or planning to launch a new site. That way, you and your SEO can ensure that your site is designed to be search engine-friendly from the bottom up. However, a good SEO can also help improve an existing site.
The first step to getting your site on Google is to be sure that Google can find it. The best way to do that is to submit a sitemap. A sitemap is a file on your site that tells search engines about new or changed pages on your site. Learn more about how to build and submit a sitemap.
A robots.txt file tells search engines whether they can access and therefore crawl parts of your site. This file, which must be named robots.txt, is placed in the root directory of your site. It is possible that pages blocked by robots.txt can still be crawled, so for sensitive pages, use a more secure method.
You may not want certain pages of your site crawled because they might not be useful to users if found in a search engine's search results. Note that if your site uses subdomains and you wish to have certain pages not crawled on a particular subdomain, you'll have to create a separate robots.txt file for that subdomain. For more information on robots.txt, we suggest this guide on using robots.txt files.
A robots.txt file is not an appropriate or effective way of blocking sensitive or confidential material. It only instructs well-behaved crawlers that the pages are not for them, but it does not prevent your server from delivering those pages to a browser that requests them. One reason is that search engines could still reference the URLs you block (showing just the URL, no title link or snippet) if there happen to be links to those URLs somewhere on the Internet (like referrer logs). Also, non-compliant or rogue search engines that don't acknowledge the Robots Exclusion Standard could disobey the instructions of your robots.txt. Finally, a curious user could examine the directories or subdirectories in your robots.txt file and guess the URL of the content that you don't want seen.
A element tells both users and search engines what the topic of a particular page is. Place the element within the element of the HTML document, and create unique title text for each page on your site.
A page's meta description tag gives Google and other search engines a summary of what the page is about. A page's title may be a few words or a phrase, whereas a page's meta description tag might be a sentence or two or even a short paragraph. Like the element, the meta description tag is placed within the element of your HTML document.
Structured data is code that you can add to your sites' pages to describe your content to search engines, so they can better understand what's on your pages. Search engines can use this understanding to display your content in useful (and eye-catching) ways in search results. That, in turn, can help you attract just the right kind of customers for your business.
Search engines need a unique URL per piece of content to be able to crawl and index that content, and to refer users to it. Different content (for example, different products in a shop) as well as modified content (for example, translations or regional variations) need to use separate URLs in order to be shown in search appropriately.
A fragment (in this case, #info) generally identifies which part of the page the browser scrolls to. Because the content itself is usually the same regardless of the fragment, search engines commonly ignore any fragment used.
The navigation of a website is important in helping visitors quickly find the content they want. It can also help search engines understand what content the website owner thinks is important. Although Google's search results are provided at a page level, Google also likes to have a sense of what role a page plays in the bigger picture of the site.
A navigational page is a simple page on your site that displays the structure of your website, and usually consists of a hierarchical listing of the pages on your site. Visitors may visit this page if they are having problems finding pages on your site. While search engines will also visit this page, getting good crawl coverage of the pages on your site, it's mainly aimed at human visitors. 2ff7e9595c
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